Our Story - Kwik Trip | Kwik Star
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Hey, there! We’re Kwik Trip, Inc., a family-owned convenience store company proudly rooted in La Crosse, Wisconsin. Since 1965, our 38,000+ hard-working and dedicated co-workers have been serving up smiles (and snacks) at over 850 stores across the Midwest.

Our Mission

“To serve our customers and community more effectively than anyone else by treating our customers, co-workers, and suppliers as we, personally, would like to be treated and to make a difference in someone’s life.”

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Our Purpose

To serve our guests and provide opportunities for our co-workers to grow, advance, have fun, and love their jobs. With this objective in mind, our co-workers and share-owners are then able to share in the earnings of Kwik Trip, Inc. Because of this purpose, thousands of lives are made better.

Core Values

core values image: innovation, excellence, honesty & integrity, humility, respect, work ethic

Vertical Integration

As a vertically integrated company, we operate our own bakery, dairy, kitchens, food-safety lab, distribution center, LP plant, blow mold facility, transportation company, and health clinic, to name a few. Of all the product in our stores, 80% of it is Kwik Trip, Inc.’s own branded product that is made, shipped, and sold by our company.

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Our Story Begins in 1965

What began as a single store in Eau Claire, Wisconsin, has grown into a trusted name across the Midwest. Since day one, Kwik Trip, Inc. has remained family-owned and committed to doing things the right way: from making our own products to putting people first. Today, we operate almost 900 stores and employ more than 38,000 co-workers, all working toward the same goal: to make a difference in the lives of our guests every day.

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Our Future

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Visit our Grand Openings page for the latest information on new Kwik Trip, Inc. locations. We’re continually expanding to serve more communities—see what’s opening near you!

the best is yet to come!