Once upon a time, we made a pizza.

Then we decided it wasn’t good enough, so we made it better. But how, you ask? Piles and piles (and piles) of Wisconsin cheese. Five kinds on each pizza, if you want to get all technical.

Then we sat around admiring the masterpiece and had a super professional meeting about brand names.

The outcome? Pothole Pizza.

The varieties?
Meat Sweats. Pep Rally. And of course, Sausage Palooza.

And so the Potholes rallied and palooza’d and sweated in a land far, far away from their luke-warm-soggy-cardboard counterpart pizza pies. These pies are prepped fresh in our La Crosse kitchens, frozen and delivered to your local store, and come hot from your oven.

So there you have it. A pothole worth celebrating.