Big on Fresh, Low on Price
Honesty and Integrity: We are honest in all of our business interactions with our co-workers and business partners and expect the same in return.
Respect: We show respect for everyone by what we say and do.
Excellence: We strive to excel in everything we do. We are committed to producing high-quality products and services at a superior value for our customers.
Humility: We are grateful for our success and share our appreciation with our co-workers but do not seek public recognition.
Innovation: We encourage and value creative solutions to customer needs and business challenges. Our uniqueness in our industry provides us with great competitive advantages in the marketplace.
Work Ethic: We are a Midwestern company that believes in a "roll up your sleeves" work ethic. The commitment and outstanding effort of our people have driven our success in the past and will drive our success in the future.